We’re Always on the Lookout for Great New Lines to Distribute

Here’s how we can help

We have a proven track record of introducing great new products to the UK market. Our retailers and partners trust our ability and our processes. They know we will work hard to do our best for them, to make recommendations based on our knowledge of the market and their businesses. We work on an exclusive basis in the UK and Ireland because we believe that this is better for our retail partners and the brands we distribute.

Large Network of Trusted Retailers

We have a large network of trusted retailers stretching the length and breadth of both the UK and Ireland. These range from your local independent games stores around the corner to some of the biggest names on the high street.

The following multiple retailers stock our products in the UK: WHSmith, Waterstones, Blackwells, Kiddicare and Countrywide Farmers.

In Ireland you’ll find them in: Easons, Toytown, Avoca & Fane Valley Stores.

You can find out more about our retailers on this non-exhaustive map.

High Level of Customer Service

Everyone from the smallest independent to the largest retailer receives the quality service they deserve. We’re a small team and we know our products inside out. We’re always happy to suggest what will work well for you and give your products the best opportunity to reach the right market in the least amount of time, at the right price.


We are dedicated and determined to provide the best games to our retailers and their customers. We are proud to say that we are the exclusive distributor in the UK for some of the biggest names in the industry, such as Iello and Blue Orange, and for good reason.

We work closely with our partners to get them the best deals and support in multiple ways from branding and marketing to manufacturing and pricing, in exchange for their exclusivity.

Marketing Support

We have a very strong, competent and capable marketing team here at Coiledspring Games and they deliver only the best. We can provide support with both traditional and digital marketing as well as redesigns and even localizations for your products.

We also don’t stay in the office 24/7! Here at Coiledspring Games, we’re passionate about our products. We attend events throughout the year, up and down the country. Our aim is to get as many people playing games as possible.

Merge with Asmodee UK

As of November 1st 2022, Coiledspring Games merged with Asmodee UK, both trading names of Esdevium Games Limited, this has meant a number of changes but we believe these are in the best interest for both our retailers and our partners.

We still operate as separate brands and have our own partners and stock our own ranges. Our retailers and partners still come to us, Coiledspring Games, directly and we still provide the same top quality services we always have.

Merging has meant we have a greater access to even more vetted retailers than ever before, meaning our products can get into even more stores and reach an even wider audience, meaning greater visibility and advertisement of your products.

Get in Contact!

All that’s left is for you to reach out to us so we can get the ball (or dice) rolling on our new partnership! You can contact us using the form here or call us on 020 3301 1160.