IELLO specialise in games that are rich with graphics, beautiful in design, and innovative in game play.

They believe in the ability of games to bring people together. Their goal is to bring the world games that are irresistible: games that are intriguing enough to pick up and impossible to put down. From children's and family games, to party and card games, to strategy games of every variety, their aim is to provide games of high quality and immense replayability.